|
Perfume houses create their brands with budgets, trends, and marketing
in mind. With expensive global launches requiring quick
paybacks the marketers need to play safe and ensure
wide appeal. In our opinion this has lead to a perfume
market lacking in vibrancy and creativity.
We have sought to release the creative
genius of top perfumers. We have offered them time and
support to create the perfumes they themselves want
to create free of the constraints of mass appeal. They
have had complete freedom in terms of cost and odour
direction and the only requirement we placed upon them
was to create with complete honesty. For contractual
reasons they have asked that their identities remain
secret.
Where a perfumer has created a feminine
Eau de Parfum we have asked that same perfumer to adapt
the fragrance for use in Room Sprays and Candles so
that the scent theme can be enjoyed in the home as well.
To give you further insight into this
unique olfactory experience we also asked each perfumer
to tell the story behind the creation of their fragrance.
|
