Perfume is capable of having such a strong effect on our emotions and my best work goes beyond just smelling nice and offers something more – a state of mind or a sensation that lifts your day or night above the ordinary. In all of my work I am seeking to go beyond just the smell of the ingredients I use.

With this perfume I wanted to create a feeling of serenity.

We have so much excess around us and I wanted to create something that could offer some peace – a perfume refuge if you like that when you entered it would offer a calm sense of being.

The perfume is a muguet (lily of the valley) which has been supported on a white floral background composed of Indian jasmine and ylang ylang oil from the Comoro Islands. These notes really underline that idea of simplicity and purity and you have to avoid the temptation to overcomplicate them. Leaving space in perfumery seems to be less and less fashionable - maybe the perfume marketers aren’t prepared to take the risk.
An added element of the gentleness I was looking for comes from the use of aquatic notes based around that freshness you get on a quiet sea shore with some gentle wind blowing. I blended that with touches of fruit - I used a little melon and traces of beautiful rich orange.
When you create a fragrance like this you really have to use superb ingredients because there’s nowhere to hide if the accords are slightly out of balance or there are some impurities in the oils - I have used the best ingredients around and, in my view, it really shows.

I hope you agree and I hope you get to enjoy the perfume in all the products its been adapted for.